The vitality trade has been dominated by handful of massive firms for a very long time now who’ve lengthy been dominant of their markets. Small, new gamers want greater than nice concepts to compete within the house. They should supply higher, sooner, and extra personalized service as their key differentiator.
For New York-based Atlantic Energy, that meant discovering a technique to flip day-after-day record-keeping into actual and actionable enterprise intelligence that might successfully drive backside line outcomes. Partnering with the precise know-how supplier was the corporate’s key to success, leading to a whopping 326% ROI in simply 4 months.
Full visibility into operations provides this small enterprise a giant benefit
Atlantic Power is a small-to-medium sized enterprise (SMB) centered on offering renewably-sourced vitality to residential and enterprise clients within the northeastern United States. A key part of their enterprise is the LED Lighting program, which supplies clients with complimentary LEDs to exchange older, much less environment friendly bulbs. Atlantic Power manages the logistics of this system, together with employees, transportation, and warehouses.
Up till lately the corporate had maintained all of their information manually utilizing pen and paper. The crew knew this was slowing them down — every part from warehouse operations to buyer engagement — and that higher data stream would give dispatchers full visibility into discipline operations to tell higher real-time choices. To not point out, going digital would additionally scale back paper consumption and the corporate’s environmental footprint.
Atlantic Power was already utilizing Sales Cloud, and so conversant in the Salesforce platform and buyer neighborhood. After they reviewed Field Service Lightning, the Atlantic Power crew felt assured they’d get the brand new performance they wanted whereas additionally gaining end-to-end visibility throughout gross sales, buyer help, and discipline service. Including on to their current Salesforce set up additionally stood to cut back Atlantic’s IT help, since they wouldn’t should combine a brand new vendor’s know-how.
Fast deployment results in huge outcomes
Working with an outsourced crew of builders, Atlantic Power took roughly three months to finish the deployment. Rollout was fast and simple, because of in-house familiarity with the Salesforce platform and the consumer interface. The advantages turned clear instantly:
• Achieved 326% ROI in simply 4 months, fueled by actionable insights surfaced by way of Salesforce automation.
• Elevated operational visibility and effectivity within the discipline. The typical time to finish a discipline service order decreased by almost half.
• Improved effectivity. Atlantic grew its enterprise by 50 % within the first 12 months after deployment, with no commensurate enhance in warehouse and discipline service employees.
• Diminished prices.The platform’s automation capabilities helped Atlantic optimize scheduling and scale back gasoline, paper, and printing prices.
Going digital to remain agile
Shifting from analog to digital helped optimize discipline service routes, preserve inventories with out devoted onsite warehouse managers, and every part else in between. Moreover, newfound visibility into warehouse, truck loading, and discipline service operations enabled truck-run optimization, saved on hiring further warehouse supervisors, and offered up-to-date knowledge for each tactical and long-term decision-making to help the enterprise. Giving discipline service brokers real-time entry to buyer information additionally allowed them to ship individualized service based mostly on every shopper’s historical past of vitality consumption and site-specific wants.
SMBs have to remain agile, at all times ready to embrace new business practices and applied sciences to maintain a aggressive edge in opposition to bigger firms. Nowhere is that this more true than within the vitality trade, a market lengthy dominated by entrenched giants. Investing in technology that maximizes efficiencies and permits extra personalised service has helped Atlantic Power keep aggressive — and keep true to its mission of delivering sustainable vitality to clients.
The ROI share relies on a case examine carried out by Nucleus Analysis and sponsored by Salesforce. Extra data and the complete report is out there here.
Republished by permission. Original here.
Picture through Salesforce
This text, “Business Intelligence Helps This Sustainable Energy Company Take on Industry Giants — and Win” was first revealed on Small Business Trends